While building your own business is challenging, starting your own is more viable than joining someone else’s. Millennial entrepreneurship is a driving force; changing the face of the business world. So what’s your definition of rare? -Hard to find, unusual, and abstract are a few descriptions that Joshua Fidelia imagined when he developed his clothing line at only 17 years old.
Joshua especially wanted to create a brand that stood for something more than himself. The brand makes it their duty to incorporate annual donations to the World Wildlife Fund to aid endangered Hector dolphins (also the brand’s primary logo). Not only that, the brand donates clothing to Stand Up To Poverty for families in-need throughout Haiti.
All it takes is a unique business idea and you could be on your way to success! Joshua recommends some quick do’s and don’ts for successful millennial entrepreneurship:
DO: Set yourself apart how does your brand set itself apart from others that may be similar? Philanthropy? Unique packaging? Hands-on customer service? Identify your strengths by creating a product o
DON’T: Rush the process. Creating a business takes time and preparation. The biggest mistake one can make is poor planning.
DO: Create a unique product and business planWhat will grab your audience attention? Who is your target audience? These are important questions one must know first when creating a product or brand.
DON’T: Underestimate your competition. While you shouldn’t let your competition discourage you, you should also be aware of who you are competing with but still be your own brand creating unique ideas.
DO: value your brand & invest properly. You will never go broke from investing in yourself ( when I say yourself, I mean your business). Making smart investments in business allows for growth and financial return.
DON’T: Forget to do your research. This should be pretty self-explanatory. How can you create a business when you know nothing about the business world? Find a mentor that will guide you in the right direction.
DO: Stay innovative & always be open to change! Building a business is about being open to new ideas that will advance your success. People are attracted by the creativeness of your business and will invest in something they like. You can read more about Joshua Fidelia + Rare McCoy at http://www.raremccoy.com.
More About Joshua Fidelia and Rare McCoyNew York native, Joshua Fidelia has bigger fish to fry than the average soon-to-be college kid. Understanding his calling to fashion has always come naturally as he has always been attracted to clothing, gravitating towards bright colors/patterns, and had a keen eye for style. Aligning his fashion mogul mentality with his mission to give back to his family’s home in Haiti, Joshua’s goal of the RareMcCoy brand is to build a fashion warehouse that can provide several jobs to unemployed Haitians that are currently struggling with providing stable incomes and lifestyles for their families. With a soft launch in 2017, Rare McCoy easily became the sought after fashion brand for shoppers who love an urban, yet preppy feelgood material that pretty much goes with anything. Dress it up, or dress it down –
Rare McCoy has something for everyone. Did you know the Hector dolphin is one of the many endangered species
This feature was submitted by Taylar Broadnax.Atlanta, Georgia native, Taylar Broadnax, is an aspiring media journalist with a passion
This feature was submitted by Taylar Broadnax. Atlanta, Georgia native, Taylar Broadnax, is an aspiring media journalist with a passion for telling stories about fashion and entertainment news. She currently attends Valdosta StateUniversity where she will be graduating in May 2019 with a bachelor’s in CommunicationArts with Public Relations emphasis. She is currently an intern for JMPR, LLC which is owned and operated by publicist guru, Jasmine Murray. The skies are the limit for Taylar, as she pursues her career and continues to chase her dreams as an influencer in fashion and entertainment journalism