Home Beauty Meet Deida Massey, Philanthropist, Makeup Maven, Founder, and CEO of Reel Beauty,...

Meet Deida Massey, Philanthropist, Makeup Maven, Founder, and CEO of Reel Beauty, Inc.


1. Please, so our readers can get to know you, briefly introduce yourself to our audience.

Yes. My name is Deida Massey and I am a WATER WALKER!!! My entire life has been framed by FAITH!!

Currently, I am one of the key makeup artists on the NBC hit TV show Chicago Fire. I am the founder and CEO of Reel Beauty, Inc. a non-profit that has serviced over 100 girls in the Chicago area through our SOCIAL S.T.E.A.M. and self-esteem and conflict resolution curricula.

My proudest accomplishment is my work in Africa!! For 8 years, my team and I have sponsored 30 girls over there. We have been able to assist in providing health care funding, housing, transportation, and education. Our curriculums have been translated in Swahili to empower and encourage our girls at The Uzima Center.  I can confidently say at 44 years of age, I am walking in my purpose!! 

2. What is your business all about? 

As I stated earlier, I am a professional makeup artist for TV and film. I am a published author of Face Values: The Foundation of Beauty which can be purchased on Amazon.

Face Values: The Foundation of Beauty

Lastly, I am a philanthropist through my non-profit. I started a mission 8 years ago in Mwanza, Tanzania called “Uzuri Wa Kweli” with 30 girls at the Uzima Center.

3. What inspired you to get started?

While advocating for abused & neglected children in Chicago, the idea to start my own non-profit was conceived. However, after working at the Cook County Public Guardians Office for 5 years, I was tired of routine and decided to take a leap of faith and move to Los Angeles to pursue my passion in makeup artistry. What inspired me to pursue my dream was that I wanted a different life for myself.

Monotony encouraged me to seek a more creative life and led me to take a leap of faith to pursue my passion for makeup (TV and film). While living in LA, I began to develop my purpose in mentoring girls. My team and I developed a curriculum that would later be implemented in 15 Chicago public and charter schools, The Girl Scouts Chicago, Greater Indiana, and Africa.

4. What is your educational background?

I received my Bachelor’s from Alabama State University and my Master of Jurisprudence from Loyola School of Law in Chicago, Illinois.

5. What are your motivations?

My motivations are my mother and grandmother. They have worked very hard all their lives. My grandmother worked as a domestic house cleaner and my mother in retail to raise myself and my brother. Creating a successful brand and business motivates me so I can help them financially.

Face Values: The Foundation of Beauty By Deida Massey

6. What advice do you have for other people who want to do this same thing?

Creating your own business and brand takes hard work and perseverance. Most of all, you must have faith. While speaking, I always encourage people with my faith’s journey. Faith orchestrated my life personally and professionally. It literally shaped my purpose and passion for every level of my brand.

For example, I am now producing my own documentary, and this has led me to seek other opportunities to become a producer. I never thought I wanted to be a producer. When I started my passion’s journey, I thought it was all about makeup.

As you walk in your purpose, GOD will begin to unfold the path to your destiny. It’s the most amazing experience when you allow GOD to order your steps.

7. Where do you see yourself in the next 5 years?

In the next five years, I see myself living in Africa and implementing our Social S.T.E.A.M curriculum globally, becoming a greater advocate for gender equality where girls are underrepresented.

In addition, I desire to do more paid speaking engagements empowering women with my workshop series, identifying their gift and unlocking their purpose that leads to their destiny.

Finally, I desire to produce faith-based films and documentaries.

8. Any present or future projects?

Currently, I am producing a documentary on Grass-root organizations called Diamonds in the Ruff. Its launch date is October 2019 this year!!

9. What is the biggest challenge you’ve experienced in your business as a person of color?

I think one of the biggest challenges I’ve experienced in my business as a person of color is working in the entertainment industry. Unfortunately, in my opinion, there isn’t much diversity with women of color, and I would like to see more women of color working in the TV and film industry.

I have been favored to acquire the positions I have, and I’ve worked very hard to be where I am today. I remember while living in Los Angeles and pursuing my passion as a makeup artist, writing down affirmations. One of those affirmations was to become a key-makeup artist for a major network television show.

Today, I am walking in an answered prayer as a key makeup artist for NBC’s hit TV show Chicago Fire. GOD hears and GOD does answer our prayers.

10. Are you Married or Single?


11. How can we connect with you on social media?

Instagram: @deidamassey

Facebook: Deida Massey, The Makeup Maven, and Reel Beauty, Inc.

12. What is your greatest accomplishment?

My greatest accomplishment is becoming a successful entrepreneur. Having your own business is not easy and walking by faith isn’t easy either. Although, faith is a walk that one never gets use to, it pleases GOD and GOD rewards it!!!

13. As a person of color, what advice will you give someone starting their own business or career?

As a person of color, I would encourage one to research their area of expertise and find something about themselves that sets them apart from everyone else.

Being a woman of color does not hinder us from opportunities. We only limit ourselves when we don’t research, network and do the work to build our brands efficiently.

You must work hard and write down every part of the plan you desire for your business. Faith accompanied with work will help us succeed in business for sure.

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