We met with the CEO and founder of Des2Fit in West Bloomfield Michigan, a Metro Detroit suburb. The company was founded in April 2018.
1. Please, can our readers get to know you? Briefly introduce yourself to our audience.
I am a financial services and fitness professional. I have a dual degree from Michigan State University which is a B.A. in Business Administration and Pre-law. I am also a National Academy of Sports Medicine certified personal trainer group fitness instructor, corporate wellness coach, and a published fitness model.
I am an area branch manager of a Metro Detroit financial institution, and I am also the co-owner of Des2Fit LLC along with my brother Carlos Johnson. Des2fit LLC is family operated business.
My wife Victoria Johnson is our on-staff respiratory therapist, corporate wellness coach, and fitness instructor. In addition one of my good friends Stephanie Lopez Gilmore is our on-staff nutritionist, wellness coach, and fitness instructor.
2. What exactly are you into? What is your business all about?
Des2Fit is a corporate wellness and fitness company that services the Metro Detroit area. We design fitness and health programs that are catered to the busy professional. We are most known for our White Collar Fit Camp which consists of 6 fitness classes that we teach at corporations, organizations and fitness facilities.
This camp is a fitness program designed for the busy professional. It consists of six different classes designed for all fitness levels: Bootcamp, Cardio Dance, Cardio Sculpt/Kickboxing, Couples/Paired Fitness and “the body of fitness”.
In addition, we provide personal training and fitness concierge services to corporations and local gyms. My staff has several combined years of personal training experience as well. Our expertise is weight loss, weight training, body sculpting, performance, nutrition consulting and strength and conditioning.
Furthermore, we also host corporate wellness and fitness seminars. These workshops help boost organizations employee morale, productivity and reduce overall health care cost.
3. What inspired you to get started?
When I graduated from college and assimilated into the corporate environment I saw the negative effects of the sedentary lifestyle. I decided to focus my fitness expertise on designing educational and fitness programs for the busy professional.
I found out that employees that focused and prioritized their health and fitness performed at a higher level. This helped them on many levels from energy, confidence and mental sharpness.
4. What is your educational background?
Michigan State University B.A Business Administration and B.A Pre-Law National Academy of Sports Medicine: Master Personal Trainer
5. What are your motivations?
My motivations are to make this world a healthy place and to help as many people as I can educating them on the values of health and fitness.
6. What advice do you have for other people who want to do this same thing?
My advice is to live your dreams. To network, build relationships and find a mentor that can help guide you in the right direction and be a resource.
My advice is to focus on your strengths and constantly look to learn and grow.
You can never have too much education in your craft. Finally it is important to surround yourself with like minded individuals that motivate you.
7. Where do you see yourself in the next 5 years?
I see myself and Des2fit LLC as one of the top black owned corporate wellness organizations in the country.
8. Any present or future projects?
I have three large projects that I am working on. The first one is finalizing the publishing process of my corporate wellness book, The 10 Steps of Becoming White Collar Fit in Corporate America.
The second project is finalizing my online corporate wellness programs and third, I am on a committee for chaired by Coach Kiwi(Well known fitness leader) to create one of the first free Detroit Fitness expos known as Build Detroit Fit on June 30, 2019.
9. What is the biggest challenge you’ve experienced in your business as a person of color?
Consistently challenging myself to perform and create products and services at a high level. Constantly improving myself.
10. Are you married or single?
11. How can we connect with you on social media?
des2fit on Instagram and Facebook
12. What is your greatest accomplishment?
My biggest accomplishments have been successfully managing a financial career in collaboration with growing a corporate wellness company.
13. As a person of color, what advice will you give someone starting their own business or career?
Very similar to question 6. My advice is to live your dreams. To network, build relationships and find a mentor in your field that can help guide you in the right direction and be a resource.
My advice is to focus on your strengths and constantly look to learn and grow. You can never have too much education in your craft.
Finally, it is important to surround yourself with like-minded individuals that motivate you and build a strong supportive team.