1. Please, can our readers get to know you? Briefly introduce yourself to our audience.
Sasha the Diva is a nationally syndicated radio personality who has been in the radio industry for 30+ plus years. She is a mother, a wife, multiple business owner, actress, author, and community activist.
2. What exactly are you into? What is your business all about?
I am about getting my coins… I believe in having multiple streams of income. I have a Paint Sip Studio in East Atlanta, called Paint Sip Socialize! I have properties all over Georgia that are being rented, I own nightclubs/bars, I wrote a book called “Blended but Not Broken”, I have been on tv shows and movies, and my. I love… radio.
3. What inspired you to get started?
As early as the age of 3, I knew I wanted to be in radio. I was in the mirror mimicking Barbara Walters. As far as my businesses, my dad used to tell me that I needed to have multiple strings of income. He did not want me depending on just one paycheck.
4. What is your educational background?
I went to broadcasting school and the College of Notre Dame.
5. What are your motivations?
My family and money!
6. What advice do you have for other people who want to do this same thing?
The #1 thing I would tell people wanting to get into radio is to “Listen, you have to hustle, learn from the ground up, and know the business of radio. Don’t assume you know everything.” On the business side, you need to have money, good credit, and benchmark a business that is similar to what you want to do. (Know how they got started, the good, the struggles, the business flow, etc.)
7. Where do you see yourself in the next 5 years?
In the next 5 years I want to be in several 100 hundreds markets with radio, I want to make my book into a movie, want to act more in TV shows and movies, have a hair/clothes boutique, and have a chain of Paint Sip Socializes. I want to do a lot, but not too much.
8. Any present or future projects?
My focus right now is growing my new radio syndicated show, “Rick and Sasha” in addition to helping my kids and spending time with my family!
9. What is the biggest challenge you’ve experienced in your business as a person of color?
The biggest challenge I have had is getting funding for OUR business, which is why I use my own money. Another challenge is when they found out who owns OUR business, they want to haggle our prices versus they just pay the prices at other businesses.
10. Are you married or single?
11. How can we connect with you on social media?
12. What is your greatest accomplishment?
My greatest accomplishment is being able to take care of my mom and dad. I’m so happy that I have made my parents proud.
13. As a person of color, what advice will you give someone starting their own business or career?
Make sure you have a plan A and plan B, have good credit, watch Shark Tank, be prepared for the roller coaster ride, you are going to work harder building your own business versus working for a paycheck.